our story
After heading CSR for a French industrial group, Deborah Berger met the founders of adfinitas in spring 2021—a European relationship marketing group dedicated to fundraising for nonprofit organizations. Their goal was to pass on their group to a successor who could nurture its growth in an impactful sector while respecting its internal culture. The alignment of values was immediate. In January 2022, Deborah succeeded them and founded Bonum Group.
Gradually, Bonum Group expanded by welcoming other companies into the group and venturing into new markets in Europe. The group brings together expertise in communication, digital, data analysis, and marketing for projects of common interest on behalf of the non-profit sector, public sector, and corporate foundations.
Whether engaging citizens for common interest causes, fundraising for non-profit organizations, informing users of public services, or engaging corporate employees in CSR projects, Bonum Group deploys its expertise in support of initiatives that bring people together
Bonum GROUP : Where Legacy Thrives.
The group is chaired by Déborah Berger and supported in its development by its majority shareholder, Florac, an investment company chaired by Marie-Jeanne Meyer and managed by Léopold Meyer. Its family ownership and flexible investment horizon allow it to support Bonum Group’s long-term growth.
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Bonum GROUP is an independent group with a team of 200+, based in Paris and operating in 4 European countries (France, Germany, Belgium, Austria) and 7 cities (Paris, Lille, Nice, Hanover, Berlin, Brussels, Vienna).
